Why Indian and Global Brands Are Choosing Indian OEM

For a long time, brands depended heavily on overseas manufacturing for electronics like chargers and adapters. It was the default option — cost looked low, factories were large, and capacity seemed unlimited.

But business realities have changed.

Delays, inconsistent quality, compliance challenges, and shipping uncertainties started impacting brands. After COVID, many companies faced production stoppages, delayed shipments, and lack of control. That experience forced brands to rethink their manufacturing strategy.

Today, both Indian and global brands are actively shifting towards Indian OEM manufacturers.

Overseas Manufacturing Worked — Until Control Became an Issue

Earlier, overseas factories helped brands scale quickly. But over time, common problems surfaced:

• Long lead times and delayed responses

• Quality differences between samples and final production

• High minimum order quantities

• Limited flexibility once production started

When issues occurred, resolution was slow and costly. Brands realised they had very little control once production moved offshore.

Indian OEM Manufacturing Has Evolved

The perception that Indian manufacturing lacks quality or capacity is outdated.

In recent years, Indian OEM manufacturers have significantly upgraded capabilities, especially in electronics. Today, Indian OEMs support:

• Charger manufacturing

• SMT & PCB assembly

• Injection moulding

• BIS-compliant production

• OEM and private-label manufacturing

Improved infrastructure, clearer policies, and growing technical expertise have positioned India as a reliable manufacturing hub.

Better Control and Transparency

One of the biggest reasons brands prefer Indian OEMs is control.

Manufacturing in India allows brands to:

• Visit factories

• Monitor production closely

• Communicate changes quickly

• Resolve issues without long delays

This level of transparency is difficult to achieve with overseas manufacturing and gives brands confidence in their supply chain.

Faster Turnaround and Market Responsiveness

Market demand changes quickly. Brands can no longer afford long production and shipping cycles.

Indian OEM manufacturing offers:

• Shorter lead times

• Faster testing and approvals

• Easier repeat orders

This helps brands launch products faster and adapt to market changes without long waiting periods.

Simplified BIS Compliance

BIS certification is mandatory for electronics sold in India.

When manufacturing happens outside India, BIS coordination becomes complex and time-consuming. Indian OEM manufacturers design and produce products keeping Indian standards in mind from the start, reducing rework, delays, and compliance risks.

Predictable Costs Over Time

While overseas manufacturing may appear cheaper on paper, the total cost often increases due to duties, shipping delays, rework, and inventory holding.

Indian OEM manufacturing provides more predictable costs and reduces operational risks, which is critical for long-term planning.

Stronger IP and Design Protection

Design security has become a major concern for brands.

Working with Indian OEM manufacturers offers better legal protection, clearer communication, and higher trust levels. Brands feel more secure sharing designs and developing new products locally.

India’s Growing Strength in Charger Manufacturing

India has built strong capabilities in charger manufacturing, including mobile chargers, fast chargers, power adapters, and custom-branded products.

With in-house SMT and moulding, Indian OEMs now deliver consistent quality at scale.

Easier and Safer Scaling

Scaling is not just about volume. It also involves maintaining quality and managing demand fluctuations.

Indian OEM manufacturers work closely with brands, enabling phased and controlled scaling without forcing large MOQs.